You’re the maker of wonderful products, now all you need is a rebranding and packaging design? Let’s talk !
Digital, Art Direction, Photography Styling
We were commissioned by Hasadna to create a digital experience for both their traditional fine-wood crafting school as well as their new line of furniture products. Driven by their love of wood & fine skilled techniques, Hasadna’s website was a project requiring special attention to layout, colours, and ultimately detail. We created a clean, inviting, detail-focused design reflecting their philosophy, and by accentuating imagery, space and unique design elements and behaviours, we were able to step back and allow the elements to simply tell Hasadna’s story.
We used colours “extracted” from the fine-wood materials they often use and toned them to a non distractive pastel palette for the main block of colours and popping colour accents for details requiring attention such as links and call to action buttons.