The Electric Company, renowned for its groundbreaking live theatre performances, sought to redesign its website to reflect its innovative spirit better. Our goal was to capture the essence of their work, which consistently defies and expands the definition of live theatre. The new design fosters a highly collaborative environment for artists, facilitating experimentation, risk-taking, and excellence. The revamped website showcases the company’s dedication to exploring universal themes and inspiring audiences with a renewed sense of possibility by traversing artistic disciplines and challenging theatrical conventions.