The chop theatre
Branding Identity, Digital

Have you got “acting chops” ? This is a theatre terminology describing having a firm command of acting techniques. We don’t have acting “chops” but we do have design “chops” and with that we were happy to embark on a branding and website redesign for The Chop, a Vancouver based, international theatre production company that live up to their motto “Sophisticatedly simple”

The Chop

We focused on bold typography and literal fine lines to express the sharpness and sophistication of founder …. Which directs and acts The Chop’s theatre plays with a humorous and colourful tone. We created a “play” of non-traditional website layouts as well as a set of popping fresh colours.

The Chop

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