SUNDANCE

Branding Identity

We love the sun and we love to dance. So when Sundance came to us for branding and packaging for their new 100% natural sunscreen product line, we gladly jumped on board. We looked to the light blue skies and sun-rays for inspiration to capture the essence of hot summers, beautiful protected skin, and cared-for earth, which are the values behind Sundance.

Sundance

Protect not just yourself, but also nature. We looked at “Sun people” cultures around the world for pattern inspiration and came up with a blend of ancient symbols translated through the design simplicity of our times.

The result is a bright and appealing fresh design.