Branding Identity, Print

A sense of calm and grace imbues the air as Ofra, the owner and yoga instructor of Iyengar Yoga with Ofra, walks into our studio to discuss her design needs. Strongly rooted in the traditional teachings of Yoga, as her studio name indicates, Ofra came to us looking for a logo mark descriptive of both her traditional teachings as well as her own touch and personal approach to her classes

Our mission

In the making of the logo mark we were looking to capture some of Ofra’s distinct personality characteristics, which range from grace, calm, attentiveness to a humorous cleverness. We referenced the initial in her Hebrew spelled name, the letter AYIN, the delicate openness of her personality represented by the flower as well as graceful, yoga inspired, lines.

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