branding & packaging re-design
With its roots in the fashion industry, Etcasia plays an important role in the lives of women of faith who’s spirituality does not limit the creative expression. Carefully curated and selected quality silk and cotton textiles are sewn into high-end scarves, providing an array of colours and choices for the everyday creative woman.
Already well established in its niche, we were approached by ETCASIA for a branding & packaging re-design to better serve and reflect the values of the growing business and its customers. We re-iterated the logo mark and custom built the typeface using high contrast lines to accentuate the bold yet refined attitude behind ETCASIA.